Jennifer Lopez joins Virgin Voyages as Chief Entertainment & Lifestyle Officer

Richard Branson’s epic new cruise line, Virgin Voyages, has always done things a little differently. And now they’re taking a new, modern approach to the nautical tradition of a Godmother for their ships. No one less then international superstar and style icon Jennifer Lopez is joining the game-changing cruise line as Chief Entertainment & Lifestyle Officer.

“My artistic and social mission is to empower, inspire and entertain,” says Jennifer Lopez. “Any opportunity that I get to combine all these attributes into a partnership and collaboration is exciting for me. I admire Sir Richard and all he has built. I am inspired by Virgin Voyages’ dedication to creating irresistible experiences and focus on well-being, which all fits perfectly with my own lifestyle and brand ethos.”

“We knew immediately that we wanted Jennifer to be a partner and to help Virgin Voyages shape the future of travel on the high seas. She is one of the most talented and hardest working people out there,” says Sir Richard Branson, Founder of Virgin Group. “I admire her as an artist, as an entrepreneur and as a person.”

Looking ahead, Jennifer Lopez, Richard Branson and Virgin Voyages have big plans together. From Sailor experience development, with an emphasis on well-being and fitness, to design collaborations and entertainment co-creations, JLo will be a fleet guardian unlike any in history.

To kick things off with style and glamor, Virgin Voyages will be exclusively introducing JLo Beauty as part of the on-board offering, bringing Jennifer’s amazing products to the high seas for the first time.

And if that isn’t enough JLo’s first act as Chief Entertainment and Lifestyle Officer is to give Sailors $200 in onboard credit when they book a voyage with Virgin Voyages. And to sweeten the deal even more it’s combinable with all the other incredible offers Virgin has running right now.

So whether you’re headed to the clear blue waters of Bimini or chasing sunsets in Ibiza, or you want to indulge in a salt stone massage or shopping spree, just use the access key JLoversLoot when you book online. But don’t wait, this extra-special treat sails away on March 31st.

Virgin Voyages burst onto the travel scene with a much-anticipated launch, turning heads by offering a fresh take on cruise travel, introducing the world to the modern romance of sailing. After just a few months in the water, the brand has received accolades from consumers and top travel sites. While Valiant Lady set sail in March, the third ship in its fleet of four, Resilient Lady starts her voyages in August. Virgin Voyages goes global this year with homeports in Miami, Barcelona and Athens.

Also read: MSC Cruises to operate year-round sailings from New York

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