Princess President John Padgett Talks About What’s Ahead For The Love Boat

As Princess Cruises officially welcomed Sun Princess to its fleet, the cruise line’s president John Padgett shared details on what’s ahead for the iconic cruise brand. Notable news includes the introduction of the exclusive Sanctuary Collection, the upcoming Star Princess sailing to Alaska, and the introduction of a liquor collection.

Sanctuary Collection

Debuting in October 2024 aboard Sun Princess, the cruise line is introducing the exclusive Sanctuary Collection. Princess new ship-within-a-ship concept is somewhat similar to what other contemporary and premium cruise lines are offering with the difference that the rooms are not located in a separate enclave.

Guests reserving a Signature Collection Suite, Mini Suite, or Premium Deluxe Balcony in the Sanctuary Collection will however enjoy exclusive access to the ship’s top-deck retreat area, along with exclusive access to private dining rooms.

“Our new Sanctuary Collection offers guests those ultra-private, tucked away spaces that rival any high end resort and surpasses the offerings of comparable cruise lines featuring similar ship-within-a-ship amenities,” said Padgett.

With the introduction of the Sanctuary Collection the luxurious, spa-inspired, top-deck Sanctuary Club, is now reserved exclusively for Sanctuary Collection guests who access the private entry via their Princess Medallion. Other guests will no longer be able to pay extra to visit the Sanctuary. In the adults-only (16 years+) area, guests enjoy plush lounge furniture, private cabanas, pool and jacuzzi, attentive service, soothing music, refreshing beverages, and light fare. The Club also features exclusive programming, including sunrise yoga classes and sail-away receptions.

Star Princess to sail Alaska voyages in summer 2026

The company also announced, the next Sphere-Class ship, Star Princess, will sail her first full summer in 2026 in Alaska, making it the first of its class to ever sail to the Great Land. Star Princess is currently under construction and scheduled to debut in the Mediterranean in September 2025.

Princess collaborates with celebrities to launch Love Line Premium Liquors

Princess also revealed its newest indulgence – the Love Line Premium Liquors collection. Crafted in collaboration with renowned celebrities Pitbull, Jason Aldean and Romero Britto, this exclusive line of wines and spirits promises an unparalleled experience for guests sailing aboard ships from the Love Boat. The new premium collection features meticulously selected wines and spirits, each bearing the unique touch of its celebrity partner including Voli Vodka by Pitbull, Love Prosecco by Britto, and Melorosa Sauvignon Blanc and Cabernet Sauvignon from Jason Aldean. The Love Line collection is currently available aboard Sun Princess, and will roll out to all the ships in the Princess fleets throughout the summer. 

Love by Britto

Love by Britto, an artistic-inspired dining experience from world-renowned artist Romero Britto, is also making its debut. Known for his bold, colorful, and joyful style, and a global advocate for happiness, Britto has created a dining concept that serves as an exquisite showcase of the artist’s iconic and joyful designs against the backdrop of a boutique restaurant designed to immerse couples in a world of vivid colors, bold patterns, and heartfelt emotions.

Unlike anything else in cruising, the venue also highlights the talents of Princess Cruises’ Head of Culinary Arts Rudi Sodamin who has created an array of tantalizing choices that embody profound passion, exquisite flavor, and boundless creativity with a seven-course, prix fixe menu ($149 per person) that begins with a flute of Champagne upon arrival and features luxury ingredients including lobster, caviar and truffles, and dessert options that always include chocolate fondue. Love by Britto is one of the 30 inviting restaurant and bar venues aboard Sun Princess.

Contact us for additional information and to book your voyage with Princess Cruises.

Also read: Holland America Line Debuts New Glacier Day On Alaska Cruises

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