Redesigning Brussels Airlines’ long-haul fleet

Brussels Airlines is enhancing its product and overall on-board customer experience by redesigning the cabin interiors of its A330 long-haul fleet.

Brussels Airlines is seen as an ambassador for Belgium. Embracing the country’s spirit and design culture, the airline has included a series of “Belgian Icons” – aircraft with special designs dedicated to iconic Belgians – such as TinTin, Magritte, the Belgian Red Devils, Tomorrowland and the Smurfs on their Airbus A320 liveries.

Known for its customer centricity as well as professional and welcoming service, Brussels Airlines is planning a retrofit program in which the fun and vibrant personality of the airline’s brand and the Belgian attitude – Belgitude – will be present.

As part of this program the airline has appointed JPA Design to re-design the on board product for its A330 long-haul fleet. JPA Design – a world-leader in the design and creation of premium environments for the hospitality and transportation sectors – will re-imagine the look and feel for the airlines’ Business, Premium Economy and Economy Class on its wide-body aircraft.

The all-new product range encompasses the entire cabin interiors, nose to tail, and will launch at the end of 2018.


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