Brussels Airlines presents new Belgian Icon

Brussels Airlines has presented a brand new Belgian Icon-aircraft with special livery. While the first Icon was solely dedicated to the Red Devils, the new Trident represents both the male Belgian football team and the Red Flames, the national women’s team.

As an ambassador for Belgium, Brussels Airlines has been the official airline of both the Red Devils and the Red Flames for many years.

The first Trident, dedicated to the Red Devils, was revealed in April 2016 and has flown the national football team to several games, amongst which the European Championships in Bordeaux in 2016 and the World Cup in Russia in 2018. Earlier this year, Trident also flew the Red Flames to England for the European Championships. End of October 2022, the plane was handed back to the lessor after more than 8,000 flights bringing Brussels Airlines’ passengers all over Europe.

Many resources however show that gender stereotypes in sport are still widespread and that there is not enough focus on girls and women. By introducing the new Trident Brussels Airlines is paying a small contribution in breaking down those barriers by putting the Red Flames in the spotlights, next to the Red Devils.

The red aircraft with dark tail represents a trident seamlessly blending into a flame, the perfect mix of the logos of both teams.

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