Flight Patterns – Airline uniforms from the 1960s–70s

Flight Patterns – Airline uniforms from the 1960s–70s’, the inaugural exhibition in SFO’s new Harvey Milk Terminal 1 gallery features bright and colorful flight attendant uniforms from the past.

As air travel dramatically increased over the decades, designers were called upon by airlines to dress cabin crews in ways that projected brand identity, the excitement of the jet age, and the fashions of the times.

During the 1960s and 70s women’s fashion underwent a dramatic transformation which was driven by remarkable social change and a revolutionary youth culture. As fashion designers experimented with new materials and styles on the runway, airlines introduced fantastic and daring flight attendant uniforms to their cabins. During the 1960s, conservative-yet-elegant flight attendant suits evolved into ensembles that mirrored the fun-loving, free-spirit of the time. Influenced by Mod fashion and other trendy styles, these vibrant uniforms celebrated the allure of the jet-setting flight attendant.

Internationally renowned designers including Jean Louis (1907–97) and Emilio Pucci (1914–92) created ready-to-wear outfits fashioned from quick-drying, synthetic fabrics and blends, which replaced earlier items made completely from linen and wool. Many uniforms featured mix-and-match components in bright colors and patterns that gave cabin crew the opportunity to express themselves through their choice of dress.

New aircraft technology and changes to the airline industry provided another basis for the 1960s fashion revolution in the sky. Jet-powered airliners carried larger numbers of passengers longer distances, and rising competition between airlines led to high-dollar marketing campaigns. Flight attendants stood at the forefront and their uniforms became integral to brand identity. For the first time, flight attendant uniforms ventured away from tradition and reflected a growing youth culture.

Some designers drew inspiration from the mini-skirts and shift dresses popularized by Mary Quant (b. 1930) and London’s hip, boutique fashion scene. Even elements of the futuristic creations by Parisian couturier André Courrèges (1923–2016) made their way into airline fashion. It seemed there were no boundaries as airlines combined the luxury of air travel with bold looks. By the end of the decade, flight attendant uniforms became cool and chic rather than regimented and conservative.

The impact of trends and modern style on airline uniforms continued into the 1970s. Synthetic fabrics in vivid colors and striking patterns showcased the glamour of the “Polyester Decade.” Airline fashion in the 1970s took note of the growing women’s liberation movement, evidenced by forward-thinking ensembles that included pants – a first for female flight attendant wear. Some uniforms featured a lavallière, a loosely tied “pussycat bow” that originated in nineteenth-century France and was revived by Hollywood film stars in the 1940s–50s. Designers in the 1970s looked to other progressive styles from the past, such as the shirtdress, a simple-yet-fashionable, functional garment that allowed for free movement in the cabin. However, color palettes became more traditional towards the end of the decade as shades of brown and navy blue were reintroduced.

Flight Patterns – Airline uniforms from the 1960s–70s‘ features some of the wilder uniforms made between 1967–74 for Braniff International Airways, Northwest Orient Airlines, Pan American World Airways, Trans World Airlines, and United Air Lines. 

Flight Patterns is on display in a brand new gallery located post-security in Harvey Milk Terminal 1 at San Francisco International Airport.

Also read: Emirates takes travel experience to new heights

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