Time flies at THE LOFT by Brussels Airlines and Lexus

“Hooray, hooray, it’s a holi-holiday. What a world of fun for everyone, holi-holiday.” We love how a simple Boney M. tune can immediately bring us in the mood for a vacation. But before we reach our favorite travel destination there’s a few hurdles to overcome: there’s the stress of arriving at the airport on time, waiting in line to check in and go through security before we can finally take a seat and relax during our flight.

Yes we can honestly say we’re no big fan of spending time at the airport before our flight departs. That is until recently when we spent our pre-flight time at THE LOFT, the Brussels Airlines and Lexus lounge at Brussels Airport.

THE LOFT by Brussels Airlines and Lexus is a unique lounge concept, centred on comfort, technology, design and a blend of ‘Belgitude’ and Japanese hospitality.

On board as well as on the ground, Brussels Airlines wants to be an ambassador for Belgium.  Therefore the ‘Belgitude’ is omnipresent in THE LOFT. This translates into the Art Nouveau design references which can be found all over the lounge, the many historical items from the Tintin universe and also the Belgian gastronomy – including Belgian beers and chocolates.

The Belgian Bar, where lounge guests can pull their own draft beer

The space is divided into different areas, each with their own ambiences and features. They include a central bar, various seating zones and a break-out space that’s ideal for those who need to work while on the move.

THE LOFT by Brussels Airlines and Lexus at Brussels Airport was named “Europe’s Leading Airport Lounge 2019” and is nominated for the “World’s Leading Airport Lounge 2019” by the World Travel Awards.

THE LOFT not only offers a range of facilities to make every visit comfortable, relaxing and enjoyable, it also offers travelers opportunities to immerse themselves in the world of Lexus.

The space designed and hosted by Lexus, showcases objects from the Lexus design awards, letting guests discover the brand’s luxury lifestyle.

The space has been created following the traditions of omotenashi, the Japanese concept of hospitality and one of the core values of Lexus. Omotenashi goes further than just meeting an individual’s needs, it is about anticipating them before they arise. Lexus ambassadors make sure guests are provided with the best possible service while they wait for their flight.

THE LOFT also offers an enclosed VIP area for HON Circle members (the highest tier in the Miles & More loyalty program), where they can relax in a living room which features a collection of foreign and Belgian art.

Furthermore, THE LOFT offers private nap rooms, inspired by Brussels Airlines’ new long haul Business Class cabin. Another experience includes the Grohe Spa, consisting of 11 bathrooms, each with their own settings according to personal preference, steam bath, music and light therapy. A massage area with Panasonic relax chairs, simulating the Shiatsu treatment available in the seating of a Lexus LS sedan, completes the experience.

THE LOFT by Brussels Airlines and Lexus is located in Pier A of Brussels Airport and is open daily from 5am to 9pm. For more information visit brusselsairlines.com.

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