Showcasing Flemish culture at Brussels Airport

In the next 3 years, 75 million travellers at Brussels Airport will be met with a brand-new experience project dedicated to the tourist highlights of Flanders.

Ben Weyts, Minister of Tourism, and Arnaud Feist, CEO Brussels Airport

With 25 million travellers passing through Bussels Airport every year the airport not only connects the heart of Europe to the rest of the world, it also serves as the international and intercontinental gateway to Flanders.

To welcome visitors with the best Flanders has to offer, VISITFLANDERS has set up eight experience displays showcasing some of Flanders’ strongest tourist highlights.

The displays show elements which have defined Flanders’ identity and history, such as the world-famous Flemish Masters, gastronomy and cycling.

Ben Weyts, Minister of Tourism, talking about the showcase of Flemish culture

Besides Rubens, Brueghel and Van Eyck, visitors will also meet talented chefs, brewers, chocolatiers and stars of Flanders’ rich cycling history. They can also experience the Flemish culture from close quarters by, for example, getting behind the frame of a painting or by having their picture taken as the winner on the Flemish cobblestones.

Passengers who arrive at Pier B pass beneath a colourful display of art on their way to the exit.

The imaginative displays will add extra value to the unique experience passengers can have during their time at Brussels Airport. In the terminal several elements reflect Belgium’s rich comic book culture, including Tintin and The Smurfs. And while fashionlovers can find the premium Belgian labels in the airport shops and foodies can taste typical regional dishes in the restaurants, chocolate lovers and beer fans can take home a wide variety of beers and chocolate.

Find out everything you need to know for the perfect trip to Flanders on


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