Holland America Line guest satisfaction scores at highest ever reaffirming that the recent innovations and new programs are appreciated.
Do you fill out those surveys you receive at the end of each cruise? Maybe you don’t because you think your feedback doesn’t reach the company or the cruise line just ignores your comments. In reality nothing could be further from the truth, in fact all cruise lines collect and analyse the information meticulously with the use of special software.
One of the companies that provides the software to analyse guest satisfaction surveys and put the customer feedback to work is Clarabridge.
Holland America Line is one of the many companies using the software. In fact Holland America Line receives nearly 300,000 guest surveys annually, and the Clarabridge technology helps the company analyse the written comments accompanying these surveys.
Analyses of last month’s customer satisfaction surveys have revealed that April 2018 will go down in Holland America Line’s history books as the time the line’s satisfaction scores and sentiment have risen to new levels.
These scores reaffirm that the innovations and new programs Holland America Line has implemented are resonating strongly with their guests and enhance their cruise experience.
To secure its position as the leader in premium cruising, Holland America Line is investing $300 million in brand enhancements. These innovative initiatives and enriching experiences are focused on destination immersion and personalized travel and include an exclusive partnership with O, The Oprah Magazine.
Furthermore guests can experience an America’s Test Kitchen show, explore destinations at Explorations Café presented by The New York Times and follow a Digital Workshop powered by Windows. The enhanced entertainment includes Lincoln Center Stage, Billboard Onboard and B.B. King’s Blues Club. The dining experience can be savored at a variety of restaurants with menus that feature selections from Holland America Line’s Culinary Council, comprising world-famous chefs who design dishes exclusively for Holland America’s guests.
To learn more about the recent innovations onboard Holland America Lines’ ships visit “Holland America goes interactive with Explorations Central and Rijksmuseum at Sea“.
In a reaffirmation of Holland America Line’s commitment to the guest experience, the cruise line was recently presented with the Clarabridge Luminary Award for Elevating the Guest Experience.
So next time you receive a guest survey, make sure to use the opportunity to create an even better cruise experience.
To learn more about Holland America Line visit www.hollandamerica.com.