L Catterton, a leading global investment firm, has entered into a definitive agreement to acquire a significant stake in AmaWaterways, a global, award-winning luxury river cruise line, from a consortium of investors led by Certares. L Catterton joins founders Rudi Schreiner, Kristin Karst, and the Murphy family, all of whom remain committed to supporting the cruise line’s long-term growth and innovation in the river cruising industry and will continue to have meaningful ownership in AmaWaterways.
Founded in 2002, AmaWaterways is a leading river cruise line with a rich history of curating unforgettable travel experiences for guests alongside their travel advisor partnerships around the world. With itineraries exploring the world’s most iconic rivers in Europe, Asia, and Africa, AmaWaterways customers can enjoy tailored experiences across its fleet of innovatively designed vessels. The Company provides a unique onboard experience including impeccably designed, spacious suites, regionally inspired cuisine using locally sourced ingredients, and a wide array of wellness and entertainment experiences, as well as best-in-class customer service and diverse shore excursions to explore each destination.
“This is an exciting new chapter for AmaWaterways,” said Rudi Schreiner, co-founder and CEO of AmaWaterways. “L Catterton brings unique insight into today’s customers, as well as exciting ideas on how we can work together to capitalize on a number of growth opportunities across our business. They share our passion for innovation and an unwavering commitment to creating unparalleled guest experiences. We look forward to working with them to continuously expand and enhance our river cruise portfolio for our customers.”
“As consumers’ desire for unforgettable luxury travel experiences continues to grow, we understand the importance of creating highly curated and memorable opportunities for guests to see the world,” said Marc Magliacano, co-Managing Partner of L Catterton’s Flagship Fund. “We look forward to leveraging our global network and deep expertise across travel to identify new growth opportunities and thoughtful expansion initiatives, while empowering the innovative and pioneering spirit that has driven AmaWaterways’ success over the last two decades.”
“AmaWaterways continues to delight both guests and their cherished travel advisor partners, driven by its commitment to delivering first-of-its-kind ships, high-quality dining, wellness offerings, and exciting excursions to create an unmatched immersive experience,” said Jennifer Reid, Partner in L Catterton’s Flagship Fund. “Rudi and Kristin are true visionaries. Along with their passionate and committed team, they continue to set the industry standard for personalized customer service and innovation. We couldn’t be more excited about this partnership; together we will continue to provide a distinct, luxury travel experience in many of the most sought-after destinations across the world.”
“AmaWaterways is a truly special company – we deeply value and appreciate the opportunity we have had to partner with Rudi, Kristin, the Murphy family, and the McGeary family,” said Colin Farmer, Senior Managing Director and Head of the Management Committee of Certares. “We are extremely proud to have had a role in AmaWaterways’ growth over the last many years, including the significant additions to the company’s fleet, entry into new cruise destination markets, enhanced relationships with travel advisor partners, and expanding upon the innovative and extraordinary experiences AmaWaterways provides its guests daily. We wish our partners and everyone at the company nothing but continued success in this next chapter.”