MSC Cruises USA has appointed industry veteran Lynn Torrent as EVP and chief commercial officer. The company also announced Ken Muskat will leave the company.
Cruise industry leader Lynn Torrent is joining MSC Cruises USA as Executive Vice President & Chief Commercial Officer (CCO). In her new role Torrent will lead commercial efforts across sales, marketing, revenue management and contact center functions. She will report directly to MSC Cruises USA President Rubén A. Rodríguez.
The appointment is part of a broader organizational realignment to integrate commercial functions and support growth opportunities and priorities.
Rubén A. Rodríguez, President, MSC Cruises USA, said: “I am very excited for Lynn to join our talented team and bring her proven leadership and expertise to support our rapid growth in the US market. Her deep experience and proven skills will help us increase the effectiveness and impact of our commercial efforts, and sharpen our focus on further developing the key capabilities required to meet our aspirations.”
Having previously lead Costa Cruise Lines in the U.S., and working as EVP sales and guest services at Carnival Cruise Line until 2016, Torrent brings plenty of experience to MSC Cruises.
MSC Cruises also announced that EVP & Chief Operations Officer Ken Muskat will leave the company to pursue new opportunities outside of the organization. Muskat served as EVP and chief operating officer since early 2019, He will remain with MSC through the end of August to support the transition to the new management structure.
Commenting on the departure of Ken Muskat Rodríguez said: “Today, together with the rest of the MSC family, I want to thank Ken for his many important contributions to MSC Cruises. We all hoped that Ken would remain with the company, as he considered new international opportunities with MSC Cruises. In the end, Ken decided to pursue opportunities outside of MSC Group. I am especially grateful for his dedication and partnership in the last two years – to MSC Cruises, to all of us, and to our travel agent partners. He is a good friend to many of us, and in many ways will always be a member of the MSC family.”
Other organizational changes
Recognizing her leadership in developing the company’s marketing capabilities and succesfully launching marketing programs, Suzanne Salas will now serve as SVP, Marketing & eCommerce. Her new title reflects MSC Cruises’ efforts to build eCommerce and digital marketing capabilities, critical to the brand’s rapid growth across all channels. In the new structure, Salas will report directly to Lynn Torrent.
Albino di Lorenzo has been promoted to SVP, Port Operations & Government Relations, North America & Caribbean. As such he will lead port and terminal operations across MSC Cruises’ growing set of US home ports and itineraries, including the operations of the company’s new PortMiami terminal. Di Lorenzo will work closely with corporate leadership in itinerary development and join MSC Cruises USA Chairman Rick Sasso to reinforce and nurture strong relationships with government and port leaders across the Caribbean, Bahamas, Mexico and North America. Di Lorenzo will report directly to Rubén A. Rodríguez.