THE LOFT by Brussels Airlines and Lexus named ‘Europe’s Leading Airline Lounge 2021′

For the third year running, THE LOFT at Brussels Airport has been named ‘Europe’s Leading Airline Lounge 2021’ at the prestigious World Travel Awards. The award is voted on by both lounge guests and travel industry professionals.

Brussels Airlines‘ unique airline lounge concept, centred on guests experiencing comfort, technology and design with a blend of ‘Belgitude’ and Japanese hospitality, THE LOFT has won ‘Europe’s Leading Airline Lounge 2021’ each year since it first opened in 2018.

THE LOFT at Brussels Airport draws on award-winning INTERSECT BY LEXUS brand spaces in Tokyo, Dubai and in New York’s fashionable Meatpacking District. This airline lounge concept for international travellers was inspired by Lexus luxury, design and the traditional Japanese ‘Omotenashi’ hospitality. It marks a further expansion of Lexus beyond the premium automotive world as a global luxury lifestyle brand.

Covering an area of more than 2,000 m2, THE LOFT offers seating for up to 500 guests. It is divided into areas with distinctive ambiences and features, including a central bar, seating zones and a break-out space that is ideal for those who need to work while on the move.

In line with the brand proposition to ‘Feel More’, lounge guests are provided with a wealth of facilities to make their visit feel relaxing and enjoyable, together with opportunities to immerse themselves in the world of Lexus. They are invited to feel more luxurious with a masterclass hosted by a Neuhaus maître chocolatier; feel more relaxed in SPA Grohe shower suites’, nap rooms with starlit ceilings and LS Shiatsu-effect massage chairs; feel more inspired by award winning arts and design elements by Lexus, including a Lexus Boardroom with its Mark Levison audio system; and feel more entertained at regular events ranging from wine tasting to music recitals.

THE LOFT welcomes guests daily day from 05.00am till 09.00pm with the highest health safety standards including discreet COVID signage and bespoke touches like a personal welcome and seating process, traditional warm Japanese ‘Oshibori’ towels and digital newspapers. The buffet concept was adjusted to reduce infection risks and while waiting for the passionate Neuhaus maître chocolatier to return, Neuhaus chocolates are offered to all lounge guests.

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