Princess introduces CrewCall, a high-touch, personalised service at sea

Princess Cruises is introducing a new on-demand service that allows guests to call a crew member to their exact location to make an in-person request for assistance.

Time is precious and while we’re on a holiday we don’t want to waste any of it. After all vacation means time to relax and enjoy. Every minute standing in line to wait for service or to have a simple question answered diminishes the value of our precious vacation. To minimize waiting and maximise the holiday feeling Princess Cruises is introuding a new service: CrewCall.

The new CrewCall service on demand is available on stateroom TVs as well as the MedallionClass app and leverages the innovative OceanMedallion wearable to guide a crew member to a guest’s exact location to be of service to the guest. The new capability is yet another example of how Princess is leveraging MedallionClass technology to increase high-touch and personalised service versus replacing it.

The corresponding CrewCall Chat feature lets guests text their specific question or request using a smart device to be answered or actioned virtually by crew.

“CrewCall significantly expands our MedallionClass service-on-demand capabilities allowing us to deliver high-touch, personalised service that doesn’t interrupt the vacation they are enjoying to find a crew member,” said Jan Swartz, president of Princess Cruises. “It minimises wait time at our guest services desk while simultaneously improving our responsiveness.”

Both CrewCall features expand the OceanNow digital experience guests use to place food, beverage, retail and amenity orders for delivery directly to their location.

John Padgett, chief experience and innovation officer, Carnival Corporation: “OceanNow with CrewCall really delivers on the MedallionClass ‘service now’ philosophy and maximises the vacation value for all Princess guests by responding in the moment to their wants, needs, and desires without any inconvenience.”

CrewCall is part of a new array of TrulyTouchless conveniences that will be available to guests when Princess returns to sailing starting July 25 aboard Majestic Princess in Alaska, and aboard Regal Princess and Sky Princess with ‘seacations’ in the UK starting July 31.

For more details and bookings visit

Also read: Diamond Princess to sail in Southeast Asia, the Malaysian Peninsula and Japan

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