Virgin Voyages turns up the volume for an incomparable music experience

Virgin Voyages is returning to its Virgin brand roots and creating an incomparable music experience on Scarlet Lady. Due to set sail for its inaugural season in 2020, Scarlet Lady will be equipped with an on ship record shop – Voyage Vinyl, a private karaoke and gaming lounge – The Groupie, and perfectly curated music and performances by up-and-coming artists as well as music trendsetters.

With the Virgin brand’s deep-rooted history in music, Virgin Voyages’ Sonic Identity will come to life aboard Scarlet Lady. Each space on Scarlet Lady will have a unique energy, thoughtfully developed by industry legends and brought to life by up-and-coming talent and special guest performances.

The Virgin Voyages sonic identity will have a home in electronic music, but will also incorporate other music genres, ensuring that all Sailors will find a sound they love.

Virgin Voyages’ residency program will feature performances by world-class talent on ship, in-port destinations and at The Beach Club at Bimini. Grammy and Oscar-winning DJ, songwriter and record producer, Mark Ronson, has committed to four performances and multi-platinum chart-topping artist,  DJ, producer/remixer, MK (Marc Kinchen) has committed to one performance in 2020.Grammy-nominated electronic music duo Sofi Tukker, known for their smash-hit Best Friend, will also join the Virgin Voyages residency program.

Leaning into Virgin’s history in music, something old is new again with Voyage Vinyl, the record shop aboard Scarlet Lady. Voyage Vinyl will be the go-to spot on board for Sailors to experience music from all eras and genres. Voyage Vinyl features personal listening stations for Sailors to enjoy their favorite albums both current and classic. Sailors looking for something unique can also shop for limited-edition curated albums and special editions of classics. Sailors can also purchase music magazines, headphones and record players. Voyage Vinyl will also double as a performance spot for live sets mixed by Scarlet Lady’s resident DJs.

Sailors can let loose at The Groupie, Virgin Voyages’ bookable karaoke, gaming and movie lounge. Designed by Roman Coppola, The Groupie was designed as a modernist take on a Japanese-style karaoke room for Sailors to enjoy singing along to their favorite tunes with friends.

Future sailors can find out more by visiting Virgin Voyages.

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