Azamara hires new strategic agency for the launch of Azamara Pursuit

Azamara Club Cruises has choosen Republica, one of America’s leading and fastest-growing independent marketing and communications agencies, as the global strategic agency for the launch of Azamara Pursuit.

Republica will work in partnership with Azamara and existing agencies to develop a unified, multifaceted marketing and communications strategy to showcase not only its brand, but also its unparalleled Destination Immersion offering, which allows travelers to deeply experience the cultures of Azamara’s awe-inspiring destinations.

“Republica’s track record as a long-term, trusted partner to numerous respected global brands – coupled with their high-caliber team – makes them an ideal partner for Azamara as we embark on this journey aimed at creating meaningful connections with international, experience-driven audiences. Republica has a deep-rooted understanding of the global, culturally-driven consumer.  We are thrilled to have them join the Azamara team and excited to partner with them.” – Larry Pimentel, president and CEO of Azamara Club Cruises

During an extensive agency review, Republica developed a campaign focusing on global luxury travelers, with the goal of driving awareness as well as increasing bookings of Azamara packages. The soon-to-be-launched campaign highlights Azamara’s commitment to offering longer stays at smaller ports where guests can experience more onshore – at locations where only smaller ships can reach.

Facebooktwittergoogle_plusredditpinterestlinkedinmail

Leave a Reply

Your email address will not be published. Required fields are marked *