Royal Caribbean brings underwater adventures to life on Snapchat

At the start of 2017 Royal Caribbean became the only cruise line in the world where guests can become certified scuba divers as part of their vacation. Now Royal Caribbean is diving even deeper by bringing underwater adventures to life with a first-of-its-kind snapchat experience.

From June 21 to June 25, Royal Caribbean’s Snapchat channel will immerse viewers in a unique underwater adventure thanks to a custom-designed scuba mask dubbed “SeaSeekers.”

The mask was custom engineered by the cruise line for use with Snapchat Spectacles and allows the wearer to snap while underwater and give those above the surface a unique perspective into the intriguing underwater world of marine life.

Spectacles are sunglasses developped by Snap Inc., the company behind Snapchat, which can record 10 seconds of video and are operated by tapping a button on the device. The recorded video is then automatically uploaded to the ‘Memories’ section of the snapchat app via Bluetooth or Wi-Fi.

“The SeaSeeker will enable all adventure-seekers to get a front-row seat to the thrilling adventures found underwater in a way that has never been possible before,” said Jim Berra, chief marketing officer and SVP of Marketing, Royal Caribbean International. “Snapchat continues to be a favorite channel for curious travellers and is the ideal platform for this first-of-its-kind undersea exploration. We are excited to find an innovative way to use the Snapchat Spectacles with our SeaSeeker mask so that we can bring the underwater experience to our guests as they visit the incredible destinations we sail to. We’ve even taken the added step of applying for a patent for the SeaSeeker mask so that we can bring it to our guests exclusively.”

The three dives will feature incredible underwater adventures seen through the eyes of three well-known divers. In Cozumel, Mexico marine wildlife photographer and conservationist Roberto Ochoa will give viewers a rare glimpse into the annual migration of Whale Sharks. Gabriela Nava marine biologist  and co-founder of the organization Oceanus, A.C. based in Mexico, will then take viewers to see a coral reef restoration project where she and her team have been working to restore the local reefs. In Belize, fans can follow along as free diver Ashleigh Baird visits the Great Blue Hole, an underwater sinkhole that is believed to be the largest of its kind.

Fans can #SeekDeeper by following @RoyalCaribbean on Snapchat and other social platforms.

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