Adjusting Latitudes, changing the Norwegian Loyalty Program

In the rapidly evolving and competitive world of cruising, customer loyalty is as important as innovation. To recognize and reward guest loyalty, a loyalty rewards program is an essential tool for every cruise line. Following guests’ feedback Norwegian Cruise Line has unveiled enhancements to the line’s loyalty program, Latitudes Rewards. With new benefits at all tier levels the new program will be available for all cruises beginning on February 3, 2017.

You may not be aware of this, but if you have cruised onboard a Norwegian Cruise Line (NCL) ship you automatically became a member of the Latitudes Rewards Program. Norwegian Cruise Line enrolls all guests who have sailed with them, and who are at least 18 years old, in their loyalty program.

  • Rewards Point Structure

The Latitudes Rewards Program is currently divided in four tiers: Bronze, Silver, Gold and Platinum.

The updated program will add two new elite tier levels for the most frequent cruisers: Platinum Plus for guests who have earned 175 points and above, and Ambassador for guests earning a minimum of 700 points.

To coincide with the renewed Latitudes Rewards Program, NCL is updating the point structure of each tier.

rewards point structure

Looking at the new point structure, guests now need more points to reach a higher tier. Luckily the current Latitudes Reward status will not be affected as the actual tier level of all members is honored in the updated program.

  • Earning points

Till February 3, 2017 guests receive one cruise point for every night they cruise with NCL. Additional points are awarded when booking a suite or a stateroom in the exclusive “The Haven”. Guests booking a cruise nine months or more before sailing receive an additional point per night. Booking a “Latitudes Insider Offer”, monthly cruise offers for Latitudes Rewards members, results in another additional point (plus up to $100 onboard credit).

In the renewed Latitudes Rewards guests still receive one point per night spent onboard Norwegian’s ships. Staying in a suite or “The Haven” will still result in an additional point, and booking the “Latitudes Insider Offer” means you receive an additional point (plus up to $100 onboard credit).

From what we can see guests booking nine months or more before sail date will no longer receive an additional Rewards Point.

  • Latitudes Rewards Benefits 

Latitudes Rewards Benefits prior to February 3, 2017:

The onboard benefits range from the standard welcome back party (NCL’s Members Only Cocktail Party) and a free ship pin to discounts for onboard purchases and free chocolate covered strawberries. Guests who have reached the Platinum tier receive a complimentary dinner with wine, a “behind the scenes” Ship Tour and a bottle of sparkling wine in their stateroom.
latitudes rewards prior to february 3 2017

Latitudes Rewards Benefits as from February 3 , 2017:

Highlights of the new program include upgraded benefits across all tiers and the addition of two new elite tier levels: Platinum Plus and Ambassador. These new elite tiers reward Norwegian’s most loyal cruisers with never-before-offered benefits, including dinner with the ship’s officers for Platinum Plus and Ambassador, and a complimentary seven-day cruise for Ambassador.

New complimentary benefits include a bottle of sparkling wine for all Latitudes Rewards guests, shore excursion discounts for Silver members and above, bottled water for Gold members and above, free internet minutes with the purchase of an internet package and much more. All Latitudes Rewards guests receive priority check-in, key card recognition and enhanced onboard discounts.

latitudes rewards as from february 3 2017

  • Summary

While the renewed Latitudes Rewards features some exciting new benefits at all tier levels, and some upgraded benefits for some tiers, a few benefits have disappeared.

changes

Overall Norwegian Cruise Line’s loyalty program now includes more rewards, enhanced onboard benefits and greater exclusivity with two new status tiers.

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5 comments

  1. After being a LOYAL NCL passenger with my family for almost 20 years , they decide to change this point system. Its unfair as obtaining gold or higher is not possible without a cruise a year for 20 years … very upsetting nothing to look forward to now
    Why book early like a year ahead, no extra points there either 🙁

    Loyalty means nothing as a past cruiser I guess

    • Dear biteme21,

      Thank you for reading our blog and taking the time to comment.

      Let me start by saying I(we) in no way have any affiliation with NCL (or any other cruise line), so I am not defending NCL or any other cruise line.

      Having only cruised a few times with NCL I do not have a very high loyalty status with them. I do however understand your feelings as I (we) have the same issue with the changed points system, it will now take me(us) longer to reach the next loyalty tier.

      I have however learned that it is best to use the cruise line’s loyalty program/system as much as possible to your advantage (discounts on bookings /purchases or other benefits) and enjoy the benefits they offer. Also in the case of NCL, if possible book your next cruise using the Latitudes Insider offer, this is what I(we) do. This way at least you still get double points.

      As you mentioned there is no point in making reservations 9 months before sail date with NCL anymore, as the cruise line unfortunately no longer rewards those early bookings with extra cruise points.

      Nevertheless I do hope you will keep on enjoying cruise vacations on the high seas, be it with NCL or any other cruise line…

      Kind regards,

      Ricky

  2. So I called to change my lebistro 6:30 dinner reservation to Cagneys on 3/20/17 on the getaway. I was told that I could only get a 8:00 reservation. I then asked to change my reservation for the next week on 3/31/17 from lebistro to Cagneys or Moderno and they also said sorry no 6:30 only 8:00 p.m. available. So much for your new enhanced program. I am now platinum plus I am suppose to have “new” priority restaurant seating. pretty bad start to your enhanced program. People are smart to your changes, don’t brag when you cannot deliver a quality perk for your loyal customers. check it out- Patrick and Denise – reservation #……… and #…….. Getaway out of Miami More that 50 days from now and I cant get a reasonable time for dinner. Go back to the drawing board. All of us loyal customers and all travel agents have your new management team figured out.

    • Dear Patrick,

      Let me start by saying thank you for reading our blog and taking the time to comment.

      I should also inform you that I(we) in no way have any affiliation with NCL (or any other cruise line), every cruise we go on comes out of our own pockets, so I am not defending NCL or any other cruise line…

      As a cruise enthousiast myself I have to admit to having encountered similar problems (and probably will also encounter them in the future) with NCL as well as other cruise lines, so I definitely understand your frustation.

      All I can say is try not to let these issues ruin the fun of cruising, however frustrating they can sometimes be.

      From my contacts with guest services/relations desks I have learned to never take NO for an answer, because this is (always) their first reply.

      If the cruise line wants to do something for you as a loyal guest/customer, they can and will.

      Also try and contact the cruise line through all possible means (telephone, mail, social media). You never know the right person might read your message.

      I have also learned that it is best to use the cruise line’s loyalty program/system as much as possible to your advantage (discounts on bookings /purchases or other benefits) and enjoy the benefits they offer.

      Remember the cruise lines need us as (loyal) customers, and in most (I should maybe say all) cases they do try their best to give us a great vacation (even if it goes wrong sometimes).

      Patrick, I do hope you will get the desired changes to your reservations and have a great cruise.

      Kind regards,

      Ricky

  3. Oh your new bidding process for upgrades are in effect. Lets see if I ever get a call for a good deal. I have stayed in your Haven 3 times-big money. my next trip is 2 weeks inside cabin. Want to do something nice for a good customer? call me, offer me an upgrade, show your appreciation.

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