This year passengers will not find a huge green Christmas tree with coloured balls in the departure hall of Brussels Airport.
Instead a seven metre tall tree made of no less than 1,200 Disney soft toys is replacing the traditional Christmas tree that has stood in the departures hall in previous years.
14 different Disney characters can be found in the tree, from very small to very large. The top of the tree, which traditionally is crowned with a star, is reserved for Mickey Mouse. The tree is standing in the Connector building, beyond security screening, and so will be seen exclusively by passengers.
Brussels Airport is also launching the campaign “Make your own soft toy tree”. People are invited to make their own soft-toy tree and posts a picture of it on the Brussels Airport Facebook page. When you post your picture with the hashtag #BRUcuddletree you will receive a soft toy, not a toy from the Disney tree but a Brussels Airport toy. What’s more, Brussels Airport will also donate 5 euros to the Red Cross for every photo it receives.
After Christmas the soft toys will be donated to various charities, who will distribute the 1,200 toys to the same number of children in Belgium. The Red Cross, among others, will distribute the soft toys to children from socially vulnerable families.
This campaign runs from 7 December until 28 December.