Tauck is introducing a new brand, Roam by Tauck, tailored for travelers in their 40s and 50s who seek the perfect blend of activity, choice, and premium luxury. Through two years of in-depth research involving over 4,000 travelers, Tauck has developed journeys averaging just 16 guests per departure to deliver an engaging yet refreshing travel pace.
Slated to debut 12 itineraries across six continents by 2027 – with at least five launching in 2026 – Roam by Tauck journeys range from five to eleven nights and are offered via land, river, and small-ship experiences.
“We’re thrilled to launch this new brand. Roam by Tauck represents a natural evolution of what we’ve always believed: travel has the power to enrich, restore, and transform,” said Jennifer Tombaugh, CEO Tauck, underlining the brand’s deep-rooted heritage. The “by Tauck” in the new name serves as an homage to the company’s 100-year legacy of innovation, unique access, and trusted expertise. “The new brand name, Roam by Tauck, intentionally evokes exploration, freedom, and the pleasure of discovery designed for a new generation of Tauck guests,” Tombaugh explained.
What sets Roam by Tauck apart is its thoughtful design: signature VIP moments paired with the freedom to make the itinerary your own. Guests might soar above the pyramids of Teotihuacan in a balloon, dine in Iceland’s ancient underground caves, canoe beneath Dordogne’s castles, or hike through vineyards in Portugal’s Douro Valley – all paired with ample time to explore at one’s own pace.
Following a “half-on, half-off” philosophy, each day blends carefully curated experiences and generous optional activities whether you prefer a relaxed pace or a more immersive excursion, you’ll have that choice. True to this ethos, every journey includes at least one physically engaging highlight, whether it’s whitewater kayaking in Bratislava or hiking the Paiva Walkways and Arouca Bridge in Portugal, supplemented by other active adventures like mountain biking, water or coastal explorations, and nature treks to hidden gems.
Roam travelers can also savor more time to unwind, with leisurely mornings, extended evenings, and indulgent spa and wellness amenities woven into each itinerary. With built-in 3–4-night stays at each property, guests are encouraged to unpack, relax, and truly savor their surroundings.
“These guests lead busy, high-pace lives,” explained Tombaugh, “and they’re looking to indulge in a way that feels seamless and not over-scheduled. Roam by Tauck meets these expectations by blending luxurious stays, signature moments, and active opportunities with ample free time for guests to explore, savor, and recharge on their terms.”
Bookings will open this winter, exclusively in the U.S., and the first departures are scheduled for August 2026. For details and updates, travelers are encouraged to visit RoambyTauck.com, where they can register to receive all upcoming announcements about this exciting new travel brand.
Contact us for more information about Tauck and Roam by Tauck or Discover Your Perfect Cruise here.
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