The world’s first Lego store onboard a cruise ship

AIDA Cruises is cooperating with the popular Danish toy manufacturer to offer the world’s first exclusive LEGO shopping and experience area on a cruise ship.

Are you a fan of Lego? Then you might want to book yourself a cruise vacation on board AIDAprima.

While Lego already has partnerships with various cruise lines, and even designed cruise ships for MSC Cruises, German cruise Line AIDA Cruises is the first to feature a stand-alone Lego store onboard one of its ships. The 75m² Lego store on AIDAprima not only inspires the young but also grown-up fans of the colorful bricks. From the classic Lego themes like Lego Duplo and Lego City to novelties like the Lego Volkswagen T2Camper Van to the 6,000-brick Lego Harry Potter Hogwarts Castle, every childhood dream is fulfilled in the first Lego store at sea. The official Lego mascot, a two-meter-tall sailor, supports the AIDA Clubbies on board.

With its diverse product range, the long-established Danish company is one of the largest toy manufacturers in the world. The Lego Group has already been named ‘Toy of the Century’ twice.

AIDAprima is sailing from Hamburg to various cities in Western Europe.

Also read: Lego puts travelling back on the map

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