Costa Cruises is launching ‘The holiday we miss’ (la vacanza che ci manca), a new online advertising campaign on its digital channels in six main European markets: Italy, France, Spain, Germany, Austria and Switzerland.
For the last couple of months Costa Cruises has been inundated with photos, comments and messages from guests who can’t wait to get back on board. For this reason the cruise line decided to officially launch a collection of these treasured cruise moments with an international campaign using Costa’s social media and direct marketing channels.
‘The Holiday We Miss‘ promises to be a trip down memory lane not only for cruisers but for all travelers because it ties in with Costa Cruises’ famous former slogan “The holiday you’re missing” (“la vacanza che ti manca”).
Those commercials wittily portrayed the difficulty of readjusting to the daily grind after a vacation on a Costa ship. The new campaign again hinges on the concept of “missing” a holiday. Something which is more topical than ever at this moment. The message adapts and develops that idea and turns it into a message of recovery and optimism for cruising and tourism as a whole.
The bright yellow funnel and big blue C makes the Costa Cruises ships recognisable from afar. Find out more on Costa Cruises’ history here.
At the same time Costa is inspiring its cruise bloggers and the various communities of brand lovers to join in sharing their favorite memories. The response has been overwhelming: over 6000 contributions showing highlights of life on board, the joy of discovering new destinations and the splendor of sunsets at sea were sent in.
Want to join ‘The Holiday We Miss’ campaign? You can share your favorite Costa memories using the hashtags #CRUISINGSOON and #RIPARTIAMOINSIEME.