Virgin Voyages is introducing The Band – a sleek wearable technology made from recycled ocean plastic that will unlock voyage adventures for future Sailors upon the debut of Scarlet Lady on April 1, 2020.
Brought to life through a partnership with BIONIC Yarn, a material engineering leader committed to addressing plastic pollution in marine and coastal environments, Virgin Voyages has created The Band, the travel industry’s next-level smart wearable technology that is equal parts functional and stylish. This lightweight, relaxed eco-chic accessory is nautically inspired and can be taken home by Sailors as a post-voyage keepsake.
“Just like our stunning fleet of Lady Ships, and through our partnership with BIONIC, our wearable technology marries sustainability with smarts and style, which is quintessentially Virgin,” said Tom McAlpin, CEO of Virgin Voyages. “The Band will be our seamless and worry-free way for Sailors to not only unlock their cabin with ease, but to explore all of the thrills and great experiences that Scarlet Lady and the rest of our fleet will have to offer.”
HIGH-TECH SAILING EXPERIENCE
As part of planning for a Voyage, Sailors will receive The Band via mail prior to stepping on board their own adventure. Activating with just the tap of the wrist, The Band is a hands, wallet and worry-free way for Sailors to:
– Access their cabins, serving as a room key
– Board the ship with ease
– Pinpoint location for delivery of Shake for Champagne
– Make onboard purchases and pay for the drinks tab
– Game at the casino
– VIP pass for Suite Sailors to enter Richard’s Rooftop
To complement The Band’s ease of navigation, The Sailor App will be available in the coming weeks for Sailors to complete the check-in process, book Shore Things and so much more.
SUSTAINABLE AND SLEEK
To continue Virgin Voyages’ commitment to create Epic Sea Change for All, rope material for The Band is built entirely from BIONIC yarn and contains six grams of marine and coastal plastic, equivalent to one-half of a plastic water bottle that washes ashore. In total, through this partnership, more than 2 pounds of plastic from marine and coastal environments will be removed with every Sailor on Scarlet Lady in 2020. That means 2.2 million pounds of marine and coastal plastic will be recovered over the next 5 years with Sailors on Scarlet Lady alone.
Scarlet Lady, Virgin Voyages first ship will sail from Miami to the Caribbean in 2020, hosting more than 2,770 sailors and 1,160 amazing crew from around the world.